A Trade Mark or brand name is a badge of commercial origin that distinguishes the goods and/or services of one undertaking from those of another. A Trade Mark is the attractive force that brings in custom, ensures re-purchasing and builds brand loyalty. Trade Marks can be registered in the UK, the European Union and elsewhere throughout the world. Whilst rights can be accrued in a Trade Mark by virtue of its significant use on an unregistered basis, it is significantly easier and less costly to register your Trade Mark at the outset. To read more about the importance of Trade Mark registration to your business, please click here.

An advantage of a Trade Mark registration is that it can be renewed indefinitely (unlike Patents and Design Registrations, which have a limited term).

We can prepare, file and prosecute UK Trade Mark Applications at the UK Trade Marks Registry in London or Newport on your behalf. Prior to filing a new Trade Mark Application or commencing use of a proposed Trade Mark, we generally advise that searches are conducted to ensure that the particular Trade Mark is free for use and/or registration and does not conflict with earlier third party registered or unregistered rights.

For more information on the procedure for obtaining a UK Registered Trade Mark, please click here.

We can assist you in the filing and prosecution of Community Trade Mark (CTM) Applications at the Office for Harmonisation in the Internal Market (OHIM) in Alicante, Spain. A CTM Registration confers protection in all 27 Member States of the European Union via a single registration and is a cost effective means to obtain pan-European protection.

For more information on the procedure for obtaining a CTM Registration, please click here.

We can file and prosecute International (Madrid Protocol) Applications via the UK Trade Marks Registry on your behalf. The Madrid Protocol system enables a UK resident individual or company to file a Madrid Protocol Application based upon a "home" UK Trade Mark Application or Registration and designate any country that is party to the Madrid Protocol. At present, over fifty countries are party to the Madrid Protocol system in Europe, America, Asia, Australasia and Canada.

For more information on the procedure for obtaining a Madrid Protocol Registration, please click here.

We can file and prosecute foreign Trade Mark Applications in national jurisdictions through our network of local Attorneys around the world.

For more information on filing a foreign Trade Mark Registration, please click here.